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Saving the world - purchase by purchase PDF Print E-mail
by Miles Litvinoff and John Madeley

fairtrade_front.jpg Miles Litvinoff and John Madeley, of the Vincentian Partnership for Social Justice, urge us to be Fairtrade shoppers all year round.

“When we arise in the morning we go into the bathroom where we reach for a sponge which is provided for us by a Pacific Islander. We reach for soap that is created for us by a European. Then, at the table we drink coffee which is provided for us by a South American, or tea by a Chinese, or cocoa by a West African. Before we leave for our jobs we are already beholden to more than half the world.”

– Martin Luther King

We are indebted to people across the world – many of them are the very poorest – who supply the products we need. How much do they receive for their hard work? In most cases they receive a pittance. The majority of people want to be treated fairly and to treat others fairly. When we buy low-cost products made abroad, do we ask ourselves how much do the men, women or children who make their items receive for their work?

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Fairtrade has been called the success story of our time. Fairtrade is the opposite to Unfairtrade. It is a way for us to help the world’s poorest people every time we shop. Because of fairtrade, farmers and workers in poor countries receive a fair and stable price or wage for their products. In many cases they or the community to which they belong get extra money – a premium – to invest in their business or community.

Products carrying the Fairtrade label offer a guarantee to the consumer that the goods are produced in a fair and ethical manner. Fairtrade producers receive a fair minimum price for their goods that covers their production costs and their basic living costs.

Buying fair trade goods can help to ‘Make Poverty History’. It is a practical way for each of us to bring about a more just and caring world. This year’s ‘Fairtrade Fortnight’ gave a much needed incentive to begin to buy fairtrade products if you are not already doing so and if you are already buying fairtrade goods it is an opportunity to increase the number and range. For people serious about their desire to bring about a more just society being an all year round Fairtrade shopper is a practical way of putting desires into action.

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In February 2008 Dublin was awarded Fairtrade Capital City status. At least 120 retailers and 60 catering companies have signed up to sell Fairtrade products in the past 2 years. Sales of Fairtrade products in Ireland jumped by 74% last year to more than €20 million, up from €11.5 million in 2006.

Eleven good reasons to buy Fairtrade goods

In the first 5 years of this new millennium there has been a 15 fold increase in the number of fair trade products on sale in Irish shops. There is a network of 270 Fairtrade organisations in more than 60 countries which promote Fairtrade principles. However the mainstream international system promotes unfair trade and exploits the world’s poorest peoples. Wealthy countries, notably the EU countries and the US refuse to make the necessary changes. Fairtrade is crucial; it is a viable alternative to the unjust mainstream trading system.

1. Empower women and girls

Women produce most of the food and craftwork and make most of the clothes in developing countries. But they’re still often treated as secondclass citizens. Buying fair trade is a great way to support the fight for gender equality.

2. Bring hope to coffee growers

An expansion of the market for Fairtrade-certified coffee offers hope for coffee growers – not least the basic hope of eating.

3. Be part of a growing global movement

Link up with one of the most exciting developments for years!

4. Say “Nuts!” to unfair trade

It’s hard to make a living from nuts, whether you grow or gather them. As with most developing country crops, the terms of trade are simply unfair. Fair trade nuts offer producers a better deal.

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5. Send a child to school

Time and again, producers and plantation workers say how important fair trade is in helping their children get a good education.

6. Keep on making poverty history

Buying fair trade helps producers to build more sustainable businesses and overcome poverty.

7. Promote human rights

The United Nations says that every person is entitled to enjoy development in which all human rights are fully realised. Fair trade promotes human dignity, rights and freedom.

8. End child exploitation

Millions of children worldwide are exploited, trafficked and enslaved by adults for money, and some are injured or die as a result. It’s hard to know whether children have been exploited in producing your food, drink and other purchases – unless you buy fair trade.

9. Lift the debt burden

Small-scale farmers and craftspeople are often burdened by heavy debts to moneylenders. With fair trade, they can borrow what they need at lower cost.

10. Vote for trade justice

The movement for trade justice is growing all around the world. Fair trade is part of the solution.

11. Keep families and communities together

Family farms and rural communities are under threat everywhere from global economic forces. Fair trade helps them survive and thrive.

Acknowledgements: FAIRTRADE Ireland, 50 Reasons to Buy FAIR TRADE